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Paid Ads
Data-driven Google Ads and Meta campaigns built to increase visibility, maximize ROI, and move every dollar closer to measurable growth — with A/B testing and real-time analytics under the hood.
Featured Case Study
New Jersey Boat Tours and Charters Company
The Challenge
Booked sales had dropped over 60% by mid-spring compared to the same time last year. The owner needed visibility — fast — across both Google search and Meta paid social.
The Outcome
Four months in: the gap had closed to just 5%, with sales by service date actually up 20% compared to the previous year. Paid Social and Paid Search were the dominant traffic drivers.
From -100% to just -5% in four months.
Comparing each month’s booked sales to the same month last year.
Monthly Performance Report
The exact report we delivered to this client — performance summary, channel breakdown, top creative, keyword wins, and a clear plan for what’s next.
Monthly
Report.
The booking gap has closed substantially — and sales by service date are actually up 20% compared to last June.
Total website traffic grew 156%compared to June last year — while ad spend held roughly flat — meaning we’re getting significantly more visibility for the same investment.
The story behind the numbers: this season’s buying patterns shifted later. People are still purchasing, but closer to the service date. Our paid push has compensated by keeping the brand visible during that shorter decision window. June revenue: $34,678 vs $28,853 last year.
| Channel | Sessions | vs Last Year |
|---|---|---|
| Paid Social (Meta) | 5,584 | +743% |
| Paid Search (Google) | 2,557 | +392% |
| Direct | 1,498 | +76% |
| Total | 12,166 | +156% |
Highest-converting branded & location keywords
High-intent category keywords
The top-performing keywords are intent-driven — searches with clear booking signals. Cost-per-click averaged $1.70, with CTRs as high as 64% on the highest-converting queries.
What’s new: We’ve added a new competitor keyword set targeting users searching for similar nearby businesses by name.
What worked: The General Traffic campaign hit an 8.01% click-through rate with cost-per-click at $0.11. The Bachelorette audience drove 2,067 link clicks at $0.18 CPC.
Next month: Refreshing the static set to test against the new video lineup.
July’s
action plan.
What we’re focused on for next month to keep the momentum going.
The SociaLight Team
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