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About SociaLight Media

Meet The Founder

A Founder Who’s Been In Your Shoes

Danielle Williams · Founder & CEO
Danielle Williams, founder of SociaLight Media

Danielle founded SociaLight Media after years of building and scaling her own businesses through social media. While running a styling business and secondhand store in Tel Aviv, she grew a community of over 15,000 followers and loyal customers—experience that shaped her deep understanding of how digital presence drives real connection and growth.

When the recent war forced her to temporarily close her shop, Danielle returned to her hometown on the Main Line and began helping local businesses with their marketing—using the skills she’d developed building her own brand online.

Danielle Williams today

Through her personal experience as a business owner, she understood how difficult it can be to market yourself without the time, clarity, or support of a dedicated team. SociaLight Media was created to offer that support.

Since then, Danielle has sold her first business and fully stepped into helping other entrepreneurs and companies build brands that feel intentional, impactful, and deeply connected to the people they serve. Today, she works closely with business owners to craft thoughtful digital strategies, elevate their online presence, and help turn their vision into sustainable growth.

The Team

Specialists for every part of the work

Our team is as diverse as the brands we serve. Based primarily in the Greater Philadelphia and Main Line areas, we’re a collective of content creators, social media managers, photographers, strategists, graphic designers, and marketing professionals. With a wide range of backgrounds and expertise, we bring fresh perspectives and creative solutions to every project.

Talia Vessal
TaliaOperations Manager
Bio
Talia Vessal
Operations Manager

Talia helps turn ideas into efficient, sustainable operations. With a background in Construction Engineering and Project Management, she spent several years managing large-scale projects before transitioning into operations. Today, she builds and refines the systems, processes, and structure that keep our team organized, efficient, and creating the structure needed for lasting growth.

Kayla Brantz
KaylaExecutive Assistant
Bio
Kayla Brantz
Executive Assistant

Originally from New York City, Kayla brings over 7 years of leadership and management experience. She helps keep our team connected, projects moving, and the many behind-the-scenes details running smoothly. Known for her warm personality and positive attitude, Kayla loves building relationships and helping create a seamless experience for both our team and clients.

Darby Payzant
DarbySocial Media Manager
Bio
Darby Payzant
Social Media Manager

As part of the Social Media Generation, Darby developed an early passion for the power of social platforms and digital storytelling. After traveling the world and launching her own website, she gained valuable insight into what works and what doesn’t in social media marketing. She brings that experience, along with her professional training, to create engaging content that helps businesses connect with their audiences and strengthen their online presence.

Galen Blanzaco
GalenSocial Media Manager
Bio
Galen Blanzaco
Social Media Manager

With 6 years of experience in marketing and storytelling, Galen has worked across the education, nonprofit, and arts sectors, leading content strategy, managing multi-platform campaigns, and helping organizations connect with their audiences in meaningful ways. With two theatre degrees, she brings a strong narrative perspective and deep understanding of audience engagement to every project she takes on.

Audrey Trajano
AudreySocial Media Strategist
Bio
Audrey Trajano
Social Media Strategist

Audrey is a marketing professional with over four years of experience in digital content, brand storytelling, and campaign strategy across agencies, small businesses, and fintech. She develops thoughtful content strategies that help brands connect with their audiences and strengthen their online presence. With a strong eye for visual storytelling, Audrey combines creativity and strategy to create authentic, engaging brand experiences.

Lexi Aguila
LexiContent Creator
Bio
Lexi Aguila
Content Creator

Lexi has a passion for helping brands tell their stories online. She has experience in social media strategy, photography, and video production through her work with a variety of organizations, clients, and internships. From developing content ideas to producing engaging short-form videos, Lexi enjoys bringing creative concepts to life. With a strong eye for aesthetics, she is especially drawn to projects in the fashion, music, and entertainment spaces.

Victoria LaMendola
VictoriaCopywriter & Email Marketing Specialist
Bio
Victoria La Mendola
Copywriter & Email Marketing Specialist

With over 7 years of experience in corporate beauty marketing, Victoria saw firsthand how often small businesses were left without the strategy and support they needed. She became passionate about helping entrepreneurs stand out online, blending strategy with creative design to help brands grow. That passion led her to bring big-brand expertise to small businesses with vision.

Brian Wood
BrianEmail Marketing Specialist
Bio
Brian Wood
Email Marketing Specialist

Brian brings a blend of CRM expertise, email strategy, and copywriting to help brands create meaningful connections with their audiences. He combines data and storytelling to craft engaging customer experiences that feel human, memorable, and authentic. With a background in lifecycle marketing and customer engagement, Brian develops campaigns designed to capture attention, build relationships, and inspire long-term loyalty.

Sophia Comport
SophiaGraphic Designer
Bio
Sophia Comport
Graphic Designer

Sophia is a graphic designer and art director with a passion for bespoke branding and narrative-driven advertising. She holds a B.A. in Advertising with a concentration in Art Direction from Temple University and creates bold, tailored concepts that blend visual storytelling with strategic insight. Known for her attention to detail, Sophia helps brands stand out and connect with their audiences in meaningful ways.

Michelle Glasson
MichelleGraphic Designer
Bio
Michelle Glasson
Graphic Designer

Originally from Mexico, Michelle is a graphic designer working at the intersection of branding, social media, illustration, and photography. Her work is driven by visual storytelling, crafting bold, art-forward identities and digital content that connect with audiences.

Mosa Tanksley
MosaGraphic Designer
Bio
Mosa Tanksley
Graphic Designer

Mosa is an Italian-American artist and illustrator with more than 15 years of experience across higher education, media, and tech startups. She earned her BFA in Graphic Design from SUNY Purchase and has worked in roles ranging from logo designer to art director. Her background in both art and design allows her to blend creativity with strategy, creating work that is both visually compelling and purposeful.

Maura Gnias
MauraUX Designer
Bio
Maura Gnias
UX Designer

Maura holds a Bachelor of Arts in Psychology and a Master of Science in User Experience, bringing a research-driven approach to aligning user needs with business goals. She specializes in UX strategy, evaluations, and prototyping across both digital and service experiences. Maura helps businesses create intuitive, cohesive, and effective products and processes that strengthen both user experience and brand consistency.

Gio Mazzola
GiovanniWeb Designer & Developer
Bio
Giovanni Mazzola
Web Designer & Developer

Originally from Palermo, Italy, Giovanni is a web and graphic designer with international experience in branding, UX/UI, and digital design. Skilled in front-end development and tools like Adobe Creative Suite and Figma, he creates clean, modern, and functional designs that blend creativity with strategy. Known for his precision and organization, Giovanni delivers thoughtful design solutions that elevate brands while creating a seamless user experience.

Samantha Slade
SamanthaWeb Designer & Developer
Bio
Samantha Slade
Web Designer & Developer

Samantha brings over 15 years of experience creating engaging, user-centered websites for a variety of clients. Her work focuses on UX, visual design, and content-driven digital experiences across a range of websites and digital platforms. She holds a Master of Library Science along with graduate certificates in design, storytelling, and equity and inclusion.

Jaimi Blackburn
JaimiPR Specialist
Bio
Jaimi Blackburn
PR Specialist

With over two decades of experience, Jaimi helps hospitality, restaurant, and retail brands grow through strategic storytelling and media engagement. She develops PR strategies that build visibility, shape brand perception, and support long-term business growth.

Dave Williams
DaveVideography Specialist
Bio
Dave Williams
Videography Specialist

Dave is a filmmaker, co-founder of CinemaCake Filmmaker, and the father of Danielle Williams, founder and CEO of SociaLight Media. For more than 25 years, he and Danielle’s mother, Sheryl, have built CinemaCake into a trusted production company known for thoughtful storytelling, strong creative direction, and high-quality filmmaking. Through SociaLight Media’s partnership with CinemaCake, Dave helps our clients bring their stories to life through a wide range of professional video and filmmaking services.

Michelle Gorenstein
MichelleBrand Strategist
Bio
Michelle Gorenstein
Brand Strategist

Michelle is a brand strategist and designer with over 30 years of experience helping businesses build clarity, consistency, and a strong creative foundation. Known for her intuitive approach and deep understanding of brand development, Michelle brings a thoughtful, future-focused perspective to every project, blending AI and human insight to help businesses evolve with confidence.

Nicole Vassalo
NicolePhotographer
Bio
Nicole Vassalo
Photographer

With nearly 15 years of experience, Nicole is a photographer with a passion for design, from interior and graphic design to the visual details that bring a brand to life. Specializing in product photography, she creates imagery that helps showcase and sell a wide range of products, from furniture to jewelry.

Want to be part of our team?

See open roles
Working with SociaLight felt less like engaging an agency and more like forming a true partnership—an extension of our own team.
Andrew McClatchy, Image Ink
Andrew McClatchy
Image Ink
What We Stand For

Our Values

— 01

Creativity

Innovation is at the heart of everything we do. From engaging visuals to strategic storytelling, we bring fresh, bold ideas that stand out in a crowded digital space.

— 02

Authenticity

We believe the best brands tell real stories. We craft content that feels genuine, relatable, and true to each client’s unique voice.

— 03

Collaboration

We see our clients as partners. By working closely together, we ensure every strategy reflects your vision, values, and goals.

— 04

Impact

We create content with purpose. Every strategy we design is focused on driving meaningful results—boosting engagement, building community, and positioning businesses for long-term success.

Let’s talk

Tell us where your brand is — and where you want it to go.

We’ll get to know your business, your goals, and whether our team is the right fit for what you’re building.