Our team is as diverse as the brands we serve. Based primarily in the Greater Philadelphia and Main Line areas, we’re a collective of content creators, social media managers, photographers, graphic designers, and marketing strategists. With a wide range of backgrounds and expertise, we bring fresh perspectives and creative solutions to every project.
Our mission is simple: to empower businesses with creative, strategic content that drives connection, builds community, and fuels growth in today’s digital world.
Meet the Team
-
Founder + CEODanielle, the founder of a styling business and secondhand store in Tel Aviv, experienced much of her growth and success due to the community of over 15k followers and loyal customers that she built on social media. After the recent war, she temporarily closed her shop and returned to her hometown on the Main Line, seeking new opportunities.
Drawing on her expertise, she began helping other small businesses in the fashion and events industry grow their online presence. Understanding the challenges of managing social media while running a business, Danielle founded SociaLight Media, where she now leads a team dedicated to helping brands thrive in the digital landscape.
-
Account Manager + Executive Assistant
As part of the Social Media Generation, Darby started by learning from top influencers and quickly became passionate about the power of social platforms. After traveling the world and launching her own website, she’s gained valuable insights into what works—and what doesn’t—in social media marketing.
She’s excited to use her professional training to create captivating content for your business and take your marketing to the next level. In her downtime, Darby loves fashion, yoga, traveling, and connecting with people from all over the world.
-
Photographer + Graphic Designer
Sidney is an artist and photographer with a passion for creating captivating visuals that bring brands to life. Her work is defined by its blend of artistry, precision, and the ability to capture imagery that stands out amongst the demands of competitive online markets.
Her love for set design and attention to detail ensures that every project is not only beautiful but also aligned with your identity and goals. When she’s not in the studio she enjoys filling her time with creativity in all facets of her life including floral design, fashion and most recently movement and performance.
-
Account Manager + Email Marketing Specialist
With a passion for the digital landscape, Liz thrives on crafting brand identities that feel authentic and approachable. Her diverse client base includes commercial photographers, interior designers, and non-profit organizations, and she takes pride in helping each make meaningful connections with their respective audience through thoughtful, tailored marketing.
Liz’s knack for digging deep, asking insightful questions, and crafting precise copy helps her create inspiring, resonant stories that reach the right people at the right time. When not at work, Liz enjoys creative writing, playing tennis, and solving the daily NYT Crossword.
-
Photographer + Account Manager
Angelina is a passionate and talented photographer with a keen eye for capturing life's meaningful moments. Specializing in portrait photography, she has built a reputation for creating timeless, stunning photos that evoke emotion and tell a unique story. Having worked with clients ranging from individuals and families to businesses and organizations, Angelina is known for her attention to detail, creativity, and ability to make every shoot feel personal and comfortable. She strives to bring out the beauty and authenticity in every subject, providing high-quality, meaningful images that clients will treasure.
Angelina enjoys traveling, hiking, shopping, and working out, always seeking new experiences to challenge her creativity and broaden her horizons.
-
Account Manager
Mady is a versatile content creator and marketing professional with a rich background in fashion, tech, and food. Through sharing her passion for food, she has grown her own social media following to 13k by connecting authentically with her audience. As someone who deeply values relationships, Mady sees food and recipes as the ultimate medium for connection, believing that nourishing others is a powerful way to engage.
She brings a deep passion for holistic health, fitness, and culinary storytelling. In her free time, Mady enjoys distance running, traveling, and perfecting recipes that reflect her love for health, flavor, and those around her.
-
Creative Director
Always chasing new adventures and capturing the world through a filmmaker’s lens, Harel’s passion for telling stories grew from years of traveling and documenting unforgettable moments. He now creates innovative content strategies that resonate deeply with audiences.
Harel manages everything from the editing process to platform management for clients in industries like construction and service-based businesses, ensuring their content reach the right people and make an impact.
